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People Don't Buy Brands. They Join Them.

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Brand Liaison

Captain Morgan labelWith the vast integration of social media into marketing, now more than ever it is crucial to remember that the main purpose of advertising should be to get people to JOIN your brand rather than just BUY your products.

In fact, social media has actually facilitated the notion of joining a brand instead of merely buying that brand’s products every once in a while. Whether it is through Facebook, Twitter, Google+, FourSquare, Instagram, Pinterest or any of the many other social media outlets, brands are encouraging their fans and followers to become a part of the brand instead of just a consumer.

Below are three brands that are effectively creating a platform for consumers to connect further with their brand:

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